AO: Tennis Hits Different in the Battle for Hearts and Minds
Perhaps it isn’t a fair fight, but racing administrators in Victoria must be watching the crowds flock to the Australian Open with some degree of jealousy. It wasn’t too long ago that racing in Melbourne, particularly during Spring Carnival and Cup Week was considered a significant, if not essential, injection of tourist and hospitality dollars in the calendar.
And We're Back! FTY Goals for 2025, and Things We'd Like to See This Year in Racing
It feels like more often than not, racing in Australia is its own worst enemy, shooting itself in the foot as the competition for hearts and minds gets stronger and more desperate. And quite often, these are the simple or little things which other sports and industries get right.
Let's take a moment to outline some of the things FTY observed over the last year which detracted from the racing experience, and are on our ‘let’s do it better’ wish list.
Racecourse Review: Moonee Valley
Cox Plate weekend has come and gone for 2024, and the signs of future development currently yet temporarily scar the suburban racecourse. The opinions of locals and visitors alike paint a picture of uncertainty, excitement and potential.
Media Commitments and the Mounting Yard
Punters are never going to be in charge of coverage, let alone programming and the over-bloated mess that is the breeders' love affair with excessive group 1 racing in this country. But let's pretend that one day, we could. What would the ideal mounting yard coverage look like, and is our current coverage of any use?